Jakob Carter

Luxury Fashion & Fragrance Designed in Aotearoa New Zealand

Some brands sell products.
Others create identity, emotion, and presence.

Jakob Carter Official Store is a premium New Zealand fashion and fragrance label founded by Jakob Carter in 2017 — known for sophisticated fragrances, limited-run luxury fashion, and designs that blend confidence, creativity, and emotional connection.

Born and built in the East Coast town of Ōpōtiki, Jakob Carter has become a recognised Kiwi luxury brand by doing things differently: creating high-end fashion and fragrance that feels refined, expressive, and accessible without losing authenticity or individuality.

From bestselling fragrances like Caribbean Dream and Nightfall to bold designer garments and statement pieces, the brand has built a loyal following across New Zealand and Australia for people who want more than just another trend.

Why People Are Drawn To Jakob Carter

✔ Luxury fragrance without the traditional designer price tag
✔ Long-lasting, emotionally memorable scents
✔ Limited-run fashion collections designed for individuality
✔ Proudly New Zealand-designed brand
✔ Ethical, eco-conscious and cruelty-free values
✔ A strong focus on confidence, self-expression and inclusivity
✔ Premium packaging and elevated gifting experience

Jakob Carter fragrances are designed to feel like wearable memories — crafted to evoke emotion, nostalgia, confidence, attraction, and identity.

Signature Fragrances

Caribbean Dream

A vibrant tropical unisex fragrance featuring notes of mango, pear, plum, sandalwood and vanilla. Often described as smelling like a luxury holiday or “piña colada on the beach.”

Nightfall

A darker, seductive scent perfected over several years with spicy ginger, smoky leather and oud-inspired depth. Designed for confidence, evenings, and presence.

Orchard Blossom

Fresh pear and citrus layered with floral and musky undertones for a softer, elegant everyday scent.

Summer Nectar

A fruity, addictive fragrance blending pear, jasmine and amber with a bright late-summer feel.

Human

A collaboration fragrance connected to mental health awareness and emotional connection, created alongside advocacy initiatives supporting wellbeing and visibility.

Fashion With Purpose

Alongside fragrance, Jakob Carter is recognised for bold, edgy luxury fashion collections produced in limited runs to maintain exclusivity and individuality.

The brand focuses on:
• Fine-detail craftsmanship
• Elevated evening and statement wear
• Timeless wardrobe pieces
• Sustainable and eco-conscious values
• Creative self-expression through fashion and scent

Jakob Carter has also used his platform to support inclusion, diversity, and important social causes, including advocacy work supporting rainbow communities and mental health awareness.

The Jakob Carter Philosophy

As Jakob explains:

“To turn emotion and memories into something people can actually wear every day.”

That philosophy sits at the centre of the brand — creating fragrance and fashion that doesn’t just look luxurious, but makes people feel seen, confident, expressive, and memorable.

Perfect For

• People who love luxury fragrance and fashion
• Gifting someone who appreciates premium design
• Anyone wanting a signature scent that stands out
• Fashion lovers seeking individuality and limited-run pieces
• Customers wanting accessible luxury with emotional depth
• Supporters of proudly New Zealand-designed brands

What You’ll Find

• Luxury fragrances
• Fragrance samples
• Designer menswear
• Designer womenswear
• Limited collections
• Statement fashion pieces
• Gift options
• Seasonal releases

Available in over 400 stores across New Zealand & Australia!