Discover Aotearoa Through the People Who Make It Special

Celebrating Kiwi Culture. Supporting Local. Sharing Our Stories.

Find My Local is a New Zealand-owned discovery platform celebrating the people, places, businesses, experiences and communities that make Aotearoa unique.

From the local café everyone swears by and the artist creating from their home studio, to Māori and Pasifika culture, local fashion, food, music, outdoor adventures and experiences you won’t always find in a travel guide — Find My Local helps people discover more of New Zealand through the people who know it best.

We work with local businesses, creators, tourism operators, artists, makers, community organisations and emerging talent to help their stories reach new audiences.

Our kaupapa is simple:

Celebrate Kiwi culture. Help local people thrive. Make it easier to discover the best of Aotearoa.

More Than Recommendations

Find My Local brings together recommendations from creators and communities so people can discover the places, experiences and businesses they genuinely love.

Through Discovery Trails, creators can turn the places they’ve visited and recommended into their own interactive collections — helping their audiences go beyond watching their content to actually experiencing the places they share.

Explore a creator’s favourite cafés.

Discover hidden food spots.

Find local artists and makers.

Follow an adventure around Aotearoa.

Experience Māori and Pasifika culture.

Discover businesses and experiences you might otherwise never know existed.

It’s about turning local knowledge into discovery.

Helping Local Businesses Be Discovered

Behind every listing is a person, whānau, team or community with a story.

Find My Local gives businesses a place to showcase more than their contact details.

Businesses can use their profile to:

• Share their story
• Showcase photos and videos
• Promote products, services and experiences
• Accept bookings and enquiries
• Feature creator content and recommendations
• Connect with new audiences
• Be included in Discovery Trails
• Build their digital presence

You can start with a free listing and build from there.

Creators Helping People Discover Aotearoa

Creators already introduce thousands of people to incredible businesses, destinations and experiences every day.

Find My Local helps turn those recommendations into something people can continue exploring.

A creator’s Discovery Trail brings their recommendations together in one place, allowing their audience to discover the businesses, locations and experiences featured throughout their content.

It also creates new opportunities for creators to build partnerships and earn from the influence they’re already creating, while helping more spending reach local businesses and communities.

Discover More Than the Usual Tourist Trail

Aotearoa has so much more to experience than its best-known destinations.

We want Find My Local to help domestic and international visitors discover our regions, communities and hidden gems — and meet the people behind them.

That could mean discovering a home-based food business in Taranaki, an artist on the East Coast, a cultural experience in Northland, a local fashion label in Auckland or an adventure recommended by a Kiwi creator.

The more people explore locally, the more opportunities we create for local businesses, creators and communities to benefit from tourism and discovery.

Unlocking Hidden Talent

One of the biggest opportunities created by Find My Local is connecting businesses with the talent already within our communities.

We want to create pathways for young people and emerging talent to gain practical experience providing services such as:

• Content creation
• Photography and videography
• Social media support
• Digital marketing
• Website development
• Business development
• AI and digital tools

This gives people opportunities to build real-world skills while helping local businesses access the digital support they often don’t have the time or resources to manage themselves.

Over time, we want those skills and opportunities to extend beyond New Zealand, creating pathways for Kiwi talent to work with businesses internationally.

Helping Businesses Grow Digitally

Being discovered is only part of the journey.

Find My Local can also help businesses understand and improve their digital presence through practical support and trusted specialists.

Services can include:

• Website design and development
• Digital and marketing strategy
• Social media
• Content creation
• Photography and videography
• SEO and online discoverability
• AI and automation
• Booking and marketplace solutions
• Digital platforms and technology

Our goal isn’t to make digital technology more complicated.

It’s to help businesses use it in ways that save time, create opportunities and make it easier for customers to find and support them.

Creative & Media Capability

Find My Local is also an All-of-Government Creative and Media Services panel supplier, providing access to capability across areas including:

• Creative strategy and campaigns
• Content production
• Photography and videography
• Social media and creator engagement
• Digital innovation
• Websites and platforms
• Community engagement
• Research and insights
• Cultural storytelling and co-design

We can work alongside businesses, government agencies, councils, iwi, charities and community organisations to create projects that connect with people and deliver meaningful outcomes.

Explore Kiwi Culture Through Local Experiences, Products & Services

Find My Local is being built around a simple belief:

The best way to discover Aotearoa is through its people.

The creators who show us where to go.

The locals who know the hidden gems.

The whānau who have built businesses from the ground up.

The artists, makers and musicians sharing their creativity.

The communities keeping culture and traditions alive.

And the thousands of people quietly doing incredible things throughout New Zealand.

Find My Local exists to help more people discover them.

Discover Local. Support Local. Experience Aotearoa.

Whether you want to explore, share your recommendations, showcase your business or work with Find My Local, we’d love to have you involved.

 

Creative Businesses and Experience Providers